Vision:

Revolutionize the communication environment through the power of graphic design.

Actions:

1. Look to the future and continually question the possibilities of graphic design.
2. Advocate the importance of graphic design throughout society and government, and foster collaboration.
3. Unite and communicate contemporary graphic design.
4. Ensure a positive working environment in graphic design and protect people’s right to work.
5. Discover young and new talent, and share it with the world.
6. Preserve Japanese traditions and culture, and carry on the legacy of graphic design.
7. Deepen engagement with design activities worldwide, and broaden the perspective and scope of our own work.